Working committees

Working Committees 2019

In order to advance our sector issues, ARF-Québec invites members to join its working committees: Marketing and Sales Advising , Workforce and Training, Technology Issues and Financing. Your expertise and willingness to move our sector forward is paramount. Notice to stakeholders! Contact mdesy@arfquebec.com by July 19, 2019 if you wish to be nominated. A member may delegate another head on this committee if desired.

Marketing and Sales Advising Committee

The mission of this committee is to propose every year to the Board innovative marketing and promotion strategies in B2B and B2C, as well as new funding methods, in order to enrich the marketing plan, particularly in the various member target markets. The activities may include advertising (content creation, marketing tools), marketing (stock market, fairs, training, webinars, tours, events, sponsorship) and media relations. They must be carried out in partnership or in subsidiarity with the Alliance de from Quebec tourism industry or/and Destination Canada.

The receptives on this committee also become spokespersons for ARF-Québec on their specialty markets with the Alliance and will be called upon as consultants to align the Alliance on some of their B2B and B2C marketing shares.

Actual committee composition :

  • Véronique Kerjean - JPDL
  • Chantal Cardinal - Atlific
  • Alexandre Caron - Station Mont-Tremblant
  • Carl Saulnier - Global Tourisme
  • Isabelle Pécheux - Passion Terre 
  • Mark Stephens - Prometour
  • Robert Lancup - Office du Tourisme de Quebec
  • Fabienne Herve - Tourisme Laurentides
  • Alexandra Leclerc - Alliance Touristique
  • Marc Metenier - Jonview Canada

Ideal Committee Composition – 1-year term

  • 5 specialized receptives in the following markets: French-speaking Europe (1), Germany and/or the United Kingdom (1), Mexico and Hispanic markets (1), the United States and Canada – School market (1), Asian market (1). There must be at least one acting receptive in B2C.
  • 1 ATR Gateway, 1 Regional ATR, 2 ATS
  • 1 hotelier, 1 major attraction

Committee on Workforce, Training and Valorization of the Profession

The mission of this committee is to propose an annual action and communication plan to enhance the sector and its businesses. The committee will be able to build on the strategy of valorization proposed in 2016 by the CQRHT, the solutions proposed at the 2018 congress and the workshop with schools in May 2019.

Actual committee composition :

  • Hector Teigeiro, President / Canadian Receptive Tours - Component: shortage and valorization of the guiding profession
  • Daniel Roch, Administrator / Corporation des guides accompagnateurs du Québec (CGAQ) - Component: shortage and valorization of the guiding profession
  • Isabelle Girard, Executive Director / Conseil québécois des ressources humaines en tourisme (CQRHT) – Timely Participation
  • Yoann Ronsin, President / Sentiers Privés
  • Mathieu Bergeron, Tourism department coordinator/ Cegep Saint-Félicien

Ideal Committee Composition – 1-year term

  • 2 receptive tour operator and 1 tour operator
    • Hector Teigeiro of Canadian receptive Tours - Shortage and promotion of the guide trade
  • Corporation des guides accompagnateurs du Québec (CGAQ)
    • Daniel Roch - Administrator

Technology Issues and Funding Committee

The purpose of this working committee is to provide a framework for the development of an inventory of current digital uses, of the needs and of available technological solutions. It must also assess the development of a system or connector that would allow direct access to pricing and hotel availability in Quebec.

Actual committee composition:

  • Sébastien Letailleur / Prometour
  • Étienne Morissette / Omnitour
  • Martin Houde / CanadaXperience
  • Jean-Christophe Viard / Toundra Voyages

Ideal Committee Composition – 1-year term

  • 2 receptives
  • 1 ATR gateway
  • 1 ATS in accommodation
  • MTO