In order to advance our sector issues, ARF-Québec invites members to join its working committees: Marketing and Sales Advising , Workforce and Training, Technology Issues and Financing. Your expertise and willingness to move our sector forward is paramount. Notice to stakeholders! Contact mdesy@arfquebec.com if you wish to be nominated. A member may delegate another head on this committee if desired.
1. Marketing and Sales Advising Committee
Objective :
Propose actions to the Alliance and Destination Canada so that the network and its members are part of the recovery, both within Canada and internationally.
- Intra Québec
- Intra Canada
- Work with DC to develop an intra-Canada marketing campaign or offer from our B2C receptives and tour operators (road trip campaign, F.I.T.)
- International
- Conduct a DC and Receptive-funded pilot project – Winter Sales Challenge for all of our B2B, multi-market receptive customers, where the best sellers win a trip to Canada for the winter of 2020-21, among the products in the receptive brochure (F.I.T. and/ or group)
Actual committee composition :
- Véronique Kerjean - JPDL
- Chantal Cardinal - Atlific
- Alexandre Caron - Station mont Tremblant
- Carl Saulnier - Global Tourisme
- Isabelle Pécheux - Passion Terre
- Robert Lancup - Office Tourisme Quebec
- Fabienne Herve - Tourisme Laurentides
- Sophie Gautherot - Jonview
- Bernard Malette - Altaï Canada Tours
- Caroline Lavoie - Toundra Voyages
- Jason Lehoux - Authentik Canada
- Jacinthe Doucet - Tourisme Mauricie
- Michèle Lord - Prometour
- Monica Orr - Tourisme Montréal
- Ariane Bérubé - Hôtels Accents
- Marc-André Plouffe - Explore Québec
- Camille Castonguay - ARF-Québec
Ideal Committee Composition – 1-year term
- 5 specialized receptives in the following markets: French-speaking Europe (1), Germany and/or the United Kingdom (1), Mexico and Hispanic markets (1), the United States and Canada – School market (1), Asian market (1). There must be at least one acting receptive in B2C.
- 1 ATR Gateway, 1 Regional ATR, 2 ATS
- 1 hotelier, 1 major attraction
2. Committee on Workforce, Training and Valorization of the Profession
Objective:
To propose an annual action and communication plan to enhance the sector and its business lines
- Inventory to be updated with the CQRHT
- Carry out the sectoral study on skills of the future and labour needs with the CQRHT (study in progress stopped because of Covid-19)
- Implement the sector and its business lines valuation strategy
- Create a valuation document on the different trades within receptive companies and tour operators, including a member survey on all trades available within receptive agencies and tour operators
- Ensure transmission and registration for online training on the network at all educational institutions
- Improve collaboration through better communication and sharing
Actual committee composition - TO BE CONFIRMED :
- Hector Teigeiro, President / Canadian Receptive Tours - Component: shortage and valorization of the guiding profession
- Daniel Roch, Administrator / Corporation des guides accompagnateurs du Québec (CGAQ) - Component: shortage and valorization of the guiding profession
- Isabelle Girard, Executive Director / Conseil québécois des ressources humaines en tourisme (CQRHT) – Timely Participation
- Yoann Ronsin, President / Sentiers Privés
- Mathieu Bergeron, Tourism department coordinator/ Cegep Saint-Félicien
Ideal Committee Composition – 1-year term
- 2 receptive tour operator and 1 tour operator
- Hector Teigeiro of Canadian receptive Tours - Shortage and promotion of the guide trade
- Corporation des guides accompagnateurs du Québec (CGAQ)
- Daniel Roch - Administrator
- Daniel Roch - Administrator
3. Technology Issues and Funding Committee
Objective:
Stimulate and support the technological and digital innovation of our members
- Carry out a mandate to analyze the digital and technological needs of companies in the sector with the firm Poudre noire
- Adapting the MEI Audit 4.0 program to the travel sector - First steps
- Ensure sector eligibility for digital and technology funding programs or develop a new sector support program
Actual committee composition - TO BE CONFIRMED:
- Sébastien Letailleur / Prometour
- Étienne Morissette / Omnitour
- Martin Houde / CanadaXperience
- Jean-Christophe Viard / Toundra Voyages
Ideal Committee Composition – 1-year term
- 2 receptives
- 1 ATR gateway
- 1 ATS in accommodation
- MTO
4. Health sector committee
Objective :
Implement the health safety plan (COVID-19) of the tourism industry for our sector
Actual committee composition:
- Claudia Boissonneault / Groupe Tourcar
- Claude St-Pierre / Tours Chanteclerc
- Jason Lehoux / Authentik Canada
- Annie Joyal / Jonview Canada
5. Group Tourism Recovery Committee
Objective :
- Ensuring the succession and recovery of group tourism through the development of appropriate aid measures
- Conduct a pan-Canadian survey on the impact of group tourism
- Develop an Explore Québec-style coach tourism program
Actual committee composition:
- Claudia Boissonneault / Groupe Tourcar
- Claude St-Pierre / Tours Chanteclerc
- Jason Lehoux / Authentik Canada
- Annie Joyal / Jonview Canada
6.Continuing Education Program Committee - LOOKING FOR CANDIDATES
Objective :
Proposer annuellement un plan de formation continue, tant pour les AT, les fournisseurs que les réceptifs et voyagistes
- Provide ongoing training plan annually for AT, suppliers, receptives and tour operators
- Define training content for all partners and the network and ensure that they adhere to PACME
- Validate field and online training tools and formulas to be prioritized
- Review the concept of regional training caravan
- Define content for “Virtual Periodic Meetings” with receptives and Tour Operators
7.School and Educational Tourism Committee - LOOKING FOR CANDIDATES
Objective:
Promoting school tourism with a sectoral statistical portrait and a training programme
- Develop, in collaboration with an external firm, the content of a statistical survey on the economic portrait of this clientele for Quebec and in 2nd place for Canada
- Defining the content of an initial training in school tourism
- Establish the basis for an Explore Québec-type program for Québec schools, in partnership with TAQ, AEQ and FPQ
Composition actuelle du comité :
- Benoit Gilbert - Plaines d'Abraham
- Bernard Malette - Altaï Canada
- Claudia Boissonneault - Tour Car
- Caroline Lavoie - Toundra Voyages
- Valérie Pouliot - Global Tourisme
- Étienne Morissette - Omnitour
- Andréanne Proulx - Tourisme Laval
- Marilyn Désy - ARF-Québec
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