About us

About ARF-Québec

These statements are the result of the 2020-2025 ARF-Québec’s new strategic planning

Our mission

Mobilize, support and defend the interests of Quebec receptives and tour operators, by leveraging their B2B and B2C expertise, on cooperative leadership with the industry and by cultivating an innovative network to ensure the sustainable growth of the Quebec and Canadian tourism industry.

Our vision 

The ARF-Québec is recognized nationally for its cooperative leadership driven by its members' established expertise as a strategic connector and centre of expertise on the Québec distribution network, to the benefit of a sustainable and efficient tourism industry.

Our values 


Our story 

For 10 years ARF-Québec has been working closely with its members to promote the tourism industry and increase the expertise of our members; helping develop comprehensive programs with a wide range of benefits and up-to-date services.

The Receptive Tour Operators and Travel Agencies Association of Quebec (ARF-Québec) was founded on April 11th, 2008 after consulting with several stakeholders in the tourism industry.

ARF-Québec aims to have the unique expertise of its members and agencies be recognized for the variety of packages they offer in Quebec, and to emphasize the importance of their positive economic impact.

Over the years, ARF-Québec has defended and promoted the value of tourism in general, and its members in particular, through a number of key events as summarized in the following video, which traces the association’s 10-year history.

Our Objectives

  • To raise awareness, emphasize the importance of, and encourage governmental support on the challenges faced by travel agencies .
  • Encourage support from other tourism stakeholders in the tourism industry.
  • Recruit as many regular members (agencies) and associate members (suppliers to the Quebec tourism industry) as possible, in order to create avenues for dialogue and to generate fruitful collaborations within the Quebec tourism industry.
  • Increase professionalism amongst its members and for the products they offer, by developing a certification of quality for these agencies and their services.
  • Participate in impactful national and international promotional activities in collaboration with regional and national tourism organizations.
  • Promote members and their product for international operators as well as local customers, on various platforms.
  • Produce an economic impact study on its members' business activities.
  • Actively collaborate with any platform that wants to develop or offer Quebec packages.
  • Ensure that travel agents are following the law.

Our business priorities for 2020-2025 

  • Promote the Explore Québec Program to its full potential with exemplary management to demonstrate the added value of agencies 
  • Be recognized as a vital partner in the growth of the tourism industry by the Alliance, the ministry of Tourism, Destination Canada and the Tourism Industry Association of Canada 
  • Optimize the organization of human resources, membership and governance to ensure the growth of the organization and a great financial management
  • Demonstrate the impact of the Quebec distribution network on the tourism economic development of Quebec and Canada 
  • Ensure engagement of all receptives and tour operators to deliver on our national and international marketing and expertise mandate 
  • Provide tailored coaching and support to businesses in the sector to ensure their recovery from Covid-19