We Were There

Conference of general directors and marketing directors of the Alliance de l'industrie touristique du Québec

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As part of the Erus-Dîners organized by the Alliance, ARF-Québec gave a conference on the distribution network.

On September 22-23 and 24, the Alliance de l'industrie touristique du Québec held virtually its meetings of CEOs and marketing directors. The ARF-Québec team was present to meet virtually with other industry partners, in addition to participating in:

- the Annual General Assembly; 
- Recent data on the evolution of Covid-19
- Advances in customer experience;
- Taking stock of recent months regarding marketing activities and launch of the new tourism brand Bonjour Québec;
- Future digital opportunities;
- Strategic knowledge;
- and other varied subjects.

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